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THE HEALTH TELEVISION SYSTEM INC.
We asked Judy for help with market entry, to sell our products and services into the US military health care market.
Judy educated us on proper protocol and identified entry points - not just directly with the military (as a prime contractor), but also through lateral approaches with companies who have contracts with the military that we could potentially partner with.
As a result:
We set up meetings far faster than I ever would have expected. I've met top-notch people. Judy provided excellent preparation for all aspects of our meetings, both in writing and through coaching.
We got not only a meeting, but a meeting with high level decision makers in the prime contractor company. I was shepherded every step of the way.
Judy gave us invaluable facilitation; detailed notes from the meeting; a great book (Mark Amtower's Government Marketing Best Practices); and even chauffeur service - so I didn't have to worry about how to get someplace. I very much appreciated Judy's humour, patience, intelligence and insights that she shared as required, in a way that wasn't overwhelming.
Now, I feel more confident and more prepared in exploring entry into this market. I continue to learn a new way of thinking about how to do business in this market. I feel very excited about moving forward with Judy and her combination of sense of humour, intelligence, and depth of knowledge.
Work with Judy Bradt: absolutely! Our decision to hire Judy was well worthwhile. We got valuable results faster than we ever expected. She's a delight to work with...and is clearly respected in the market!
Kathy Kastner
CEO
The Health Television System Inc.
Toronto, ON
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